I’m a Product Designer specializing in Search, Discovery, and Human Behavior.

I currently work at Dick's Sporting Goods, where I define the discovery strategy for a $13B+ eCommerce ecosystem. I partner with Data Science and Engineering to translate complex user intent into revenue-driving experiences.

I hold a Master’s in HCDE from the University of Washington and a background in Strategic Design from Parsons.

When I’m not designing or vibe coding, I’m experimenting with home-brewed makgeolli or sake recipes.

Marc Woo

Product Designer

Experience

Dick's Sporting Goods

Product Designer · Steptember 2022 – Present

Leading AI Discovery & Search Architecture. Defining the vision for AI-integrated discovery (selected for Investor Relations) and engineering core search logic driving an 18% lift in product visits. Also, as a "vibe-coding" advocate, I train cross-portfolio teams to accelerate velocity via AI prototyping.

JSW

Lead Product Designer (Part Time) · July 2024 – Present

0→1 Hybrid Commerce Launch. Directing product strategy for JSW, a wholesale wallpaper distributor. I led the cross-functional launch of their unified B2B/B2C platform and continue to drive optimization, resulting in a 15% YoY increase in inquiries.

Zulily

UX Designer · January 2022 – May 2022

Discovery & Logistics Optimization. Revamped cross-platform filtering to drive a 13% increase in usage. Designed the "Eco-Shipping" consolidation flow, directly balancing user convenience with operational cost savings.

Novosselov Research Group

UX/UI Designer (Part Time) · January 2021 – December 2021

IoT Data Visualization. Designed the privacy-first visualization framework for AeroSpec hardware. Transformed raw sensor data into clear, validated health signals using hardware-led user research.

Tempo

Product Design Intern · June 2021 – August 2021

Gamification & Retention. Designed "Celebration Moments" retention loops based on competitive analysis. The strategy was projected to reduce device inactivity by 20% through positive reinforcement cycles.

United Nations Depository Library

Library Technician · August 2018 – June 2020

Service Design & Operations. Developed custom inventory software to optimize retrieval. Reduced book misplacement from 31%→7% and applied service design workflows to drive a 23% increase in check-outs.

Currently Learning

Vibe Coding

Cursor AI

Google Antigravity

Courses

Google Prompting Essentials Specialization 

Reading

Designing with Data

by Rochelle King, Elizabeth F. Churchill and Caitlin Tan