I’m a Product Designer specializing in Search, Discovery, and Human Behavior.

I currently work at Dick's Sporting Goods, where I define the discovery strategy for a $1.3B+ eCommerce ecosystem. I partner with Data Science and Engineering to translate complex user intent into revenue-driving experiences.

I hold a Master’s in HCDE from the University of Washington and a background in Strategic Design from Parsons.

When I’m not designing or vibe coding, I’m experimenting with home-brewed makgeolli or sake recipes.

Marc Woo

Product Designer

Experience

Dick's Sporting Goods

Product Designer · Steptember 2022 – Present

Leading AI Discovery & Search Architecture. Defining the vision for AI-integrated discovery (selected for Investor Relations) and engineering core search logic driving an 18% lift in product visits. Also, as a "vibe-coding" advocate, I train cross-portfolio teams to accelerate velocity via AI prototyping.

JSW

Lead Product Designer (Contract) · July 2024 – December 2024

0→1 Hybrid Commerce Launch. Directing product strategy for JSW, a wholesale wallpaper distributor. I led the cross-functional launch of their unified B2B/B2C platform and continue to drive optimization, resulting in a 15% YoY increase in inquiries.

Zulily

UX Designer · January 2022 – May 2022

Discovery & Logistics Optimization. Revamped cross-platform filtering to drive a 13% increase in usage. Designed the "Eco-Shipping" consolidation flow, directly balancing user convenience with operational cost savings.

Novosselov Research Group

UX/UI Designer (Part Time) · January 2021 – December 2021

IoT Data Visualization. Designed the privacy-first visualization framework for AeroSpec hardware. Transformed raw sensor data into clear, validated health signals using hardware-led user research.

Tempo

Product Design Intern · June 2021 – August 2021

Gamification & Retention. Designed "Celebration Moments" retention loops based on competitive analysis. The strategy was projected to reduce device inactivity by 20% through positive reinforcement cycles.

United Nations Depository Library

Librarian & Service Designer · August 2018 – June 2020

Service Design & Operations. Developed custom inventory software to optimize retrieval. Reduced book misplacement from 31%→7% and applied service design workflows to drive a 23% increase in check-outs.

Currently Learning

Vibe Coding

Claude Code

Google NotebookLM

Courses

Design Patterns For AI Products In 2026 

Google Prompting Essentials Specialization 

Reading

Designing with Data

by Rochelle King, Elizabeth F. Churchill and Caitlin Tan